Led a small but mighty frontend engineering team responsible for building swoosh.nike, which pivoted from a Web3 platform to become the home for Nike's first ever pre-order sales platform resulting in 50 million+ revenue for the business, solving a business challenge Nike had been unable to achieve in over a decade. The team built innovative expressive digital/physical product pages and game experiences that engaged deeply with a Gen Z audience.

As the engineering manager, key responsibilities included:

• Conducted regular 1-on-1s to monitor team morale, provide empathy and business clarity, understand technical challenges, and support individual development
• Managed direct reports through goal setting aligned with career development and business KPIs, collected feedback for performance reviews, and conducted compensation conversations
• Collaborated with senior leadership to plan and prioritize deliverables based on business objectives and team capacity
• Managed agile work cycles through sprint planning, backlog grooming, and resource allocation in collaboration with design and product teams
• Guided team innovation through "Innovation Fridays," enabling members to explore AI tooling, research new features, and present opportunities to leadership through prototypes, architectural diagrams, and cross-functional pitches
• Provided technical guidance and architectural oversight while enabling team autonomy in building the platform
• Influenced product roadmap by creating prototypes and presenting strategic opportunities to leadership, resulting in 1-2 new features being prioritized

Technical contributions to the platform:

• Maintained hands-on technical leadership by actively building complex features alongside the team and providing direct technical mentorship and code review
• Identified and explored new business opportunities to engage gaming culture, including platform expansion strategies like Twitch integration, through rapid prototyping with AI agentic workflows
• Explored extending Nike's design system using ShadCN and internal token-based system to support dynamic theming beyond light and dark modes, enabling flexible brand and marketing customization
• Architected and developed a composable block system that enabled rapid authoring of marketing and product pages while maintaining flexibility for dynamic storytelling requirements
• Developed performant physical product detail pages and fault tolerant interfaces using React suspense and error boundaries that powered the critical pre-order purchase flow for high traffic launches
• Created interactive 3D experiences and workflows for making user navigable immersive scenes using navmeshes in React Three Fiber to quickly build experiences that enhanced product journeys with engaging storytelling

Early engineering hire to build and scale an innovative banking experience rewarding customers with high interest rates for saving behaviors. Primarily worked as a product engineer on NextJS React web applications for deposit and credit card products but also providing influence and impact with the business, design, and marketing teams.

Key engineering and design contributions:

• Product development - Delivered core banking features while managing code reviews, running agile processes, trunk-based development, and continuous deployment with feature flag iterations to maintain high development velocity
• Design system leadership - Developed comprehensive React Storybook component library, aligned with design team to tokenize styles using tooling like Tailwind, and created custom data visualization features
• Full-stack ownership - Completely redesigned and rebuilt marketing website using TypeScript and Gatsby, enhancing brand and product presentation with engaging user experience optimized for search engines
• Cross-functional collaboration - Partnered with design team using Figma to prototype new product features and improve customer experience, including a completely revamped onboarding flow
• Customer engagement - Surveyed and communicated with customers on Discord, built creative easter eggs and campaign microsites to delight customers and strengthen brand connection

Fair was an automotive fintech company providing subscription vehicle services to consumers. Worked directly with executive leadership to rapidly prototype and concept new products expanding Fair's vehicle offerings to new markets.

Key contributions to the engineering and the business:

• Product innovation - Collaborated with executive leadership to rapidly prototype using progressive web app and React Native technology to validate new product concepts for market expansion opportunities
• Business strategy - Developed Fair Premium, a new brand experience  in partnership with founders to improve user acquisition and elevate the Fair brand for a new customer base focused on luxury vehicles
• Internal tooling - Contributed to internal tooling development through agile processes, code reviews, and feature implementation to improve product operations team efficiency
• Design system development - Built and tested shared UI libraries using TypeScript, Storybook, and React to maintain consistency across web products
• Release management - Managed feature releases for Fair.com platform to support evolving business requirements and marketing needs

GumGum was a computer vision advertising technology company leveraging AI to analyze visual content for targeted advertising placements. Worked as a full-stack engineer developing core products in a fast-paced, test-driven development environment.

Key contributions to engineering and the business:

• Product development - Built and deployed new features each sprint using React and test-driven development practices, managing product releases and critical hotfixes in an agile environment
• Technical leadership - Provided mentoring and guidance to team contributors while conducting comprehensive code reviews through PR workflows to maintain code quality
• Cross-functional collaboration - Demoed product features to company stakeholders and leadership, bridging technical implementation with business value
• Talent acquisition - Interviewed engineering and design candidates to support team growth and maintain high hiring standards
• Community engagement - Contributed to GumGum's tech blog, attended industry meetups and events, and helped develop Gumdrops, GumGum's open-source React component UI library
• Release management - Managed product releases and coordinated hotfixes to ensure platform stability and customer satisfaction

Haus was a creative agency focused on building premium digital experiences for brands. Led frontend development team producing React web applications from concept to deployment while coordinating with producers to deliver projects under tight client deadlines.

Key contributions to engineering and project delivery:

• Project Lead - Led and managed frontend development team members on a project by project basis, coordinating contributions and ensuring project delivery timelines were met
• Creative technical architecture - Applied modern JavaScript patterns to architect rich, animated web experiences utilizing cutting-edge browser APIs
• Project management - Collaborated closely with producers to scope, plan, and execute client projects within aggressive deadline constraints
• Code quality - Established organized, DRY, and maintainable codebases with focus on accessible presentation layers and best practices
• Client delivery - Delivered end-to-end React applications that met premium brand standards and client expectations
• Innovation focus - Stayed current with latest web technologies and browser capabilities to create cutting-edge digital experiences